Led hospitality, transportation, and concierge for 50 guests across the full itinerary. Guests included the brand's creative director, Carolina Herrera (the daughter), Karlie Kloss and Josh Upshaw as the faces of the Bad Boy and Good Girl fragrances, and 35 additional influencers.

In-room gifting on arrival — robe, flower arrangement, dessert, and a custom playing card set. The week ran a bonfire on the beach with dinner at Los Fuegos, a garden picnic in Miami Beach, a red dinner at the Bass Museum, and a Sunday farewell.

Full-scale influencer activation built around Miami's swim week energy. Coordinated every moving part: yacht charter, restaurant bookings at Casa Tua and Los Fuegos, ground transportation, and content capture with photographer Valentina Perez — with a full itinerary covering dinner, an after party, and a dedicated day activity.

Project management and strategy for the global relaunch of Airbnb Experiences — one-of-a-kind activities hosted by cultural leaders, creators, and local experts. Led curation, partnerships, and program management in Miami, bringing 100+ experience concepts to the platform across art, music, sports, food, and culture.

Highlights included sessions with top-rated chefs, professional athletes, street artists, DJs, celebrity fitness trainers, and historians. Worked in partnership with cross-functional teams worldwide across 650+ cities, supporting key city marketing efforts alongside the relaunch.